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Kangaroo Island is well known internationally as a unique tourist destination. An abundance of wildlife, nature, coastal and adventure experiences for visitors to enjoy along with exceptional local food and beverages.

There are over 300 tourism-related business operators offering a variety of experiences for almost 200,000 annual visitors to the Island. Tourism on Kangaroo Island represented 22.9% of regional employment; directly employing 500 people in  2013-2014. Visitation to the Island is expected to grow by 33% by December 2020.

In partnership with Islanders, the Government is building on this reputation to increase tourism income and to ensure the Island’s community benefits economically and socially from this growth.

Promotion of the Island

Brand Kangaroo Island has been launched to unite all of Kangaroo Island's products, experiences and businesses.

Brand Kangaroo Island aims to promote the people of Kangaroo Island – and raise the profile of the 4000 plus residents and deliver national and global recognition for the region’s quality produce industries.

For more information visit

The Commissioner is working with key government agencies and Tourism Kangaroo Island and other Island groups to develop a joint approach to tourism development and identify new tourism opportunities for the region. This includes a contribution to the development of a National Landscape Strategic Plan.

More information on tourism on Kangaroo Island, South Australia and in Australia can be found here:

There's nothing like Australia

Watch Tourism Australia's Aquatic and Coastal campaign for Kangaroo Island.

Kangaroo Island - Refresh Your Spirit

Tourism Australia - Kangaroo Island

South Australian Tourism Commission's Tourism Champions

Tourism Champions is an initiative of the South Australian Tourism Commission, which will develop a series of videos and case studies of tourism operators and businesses around South Australia that are doing great work and building the profile of tourism in South Australia. 

Kangaroo Island's Sea Dragon Lodge features as one of the Tourism Champions in 2016. 

Watch the Tourism Champions Trailer here: